When it comes to beverages, global brands are quenching consumer thirst with big data. We are the name behind some of 2017’s biggest beverage successes.
Uncover new exposure opportunities for brands
Understand the quality of exposures and the integration value
Derive new standardized metrics for integrations
Fight ad-skipping and improve brand engagement
Gain a full perspective on all integrations
Gain an understanding of what’s working for your brand and industry
WHAT DO WE CAPTURE?
Using machine and human detection, Technology Focus Integration Intel captures and measures all aspects of integrations to understand the quality and impact of each exposure. Combining comprehensive data and analyses, the tool evaluates each integration with a scoring system for branded integration comparisons.
Branded Integration Intel removes the guesswork and provides reliable metrics for integrations.
Technology Focus is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Technology Focus data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.
Technology Focus provides data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
About Technology Focus
Can you imagine your life without your smartphone? What about the computer you use at work? Or your TV at night? All of these devices—and countless others—help Americans connect with content in more ways than ever before. And they're using these devices more than ever. Even though there's only 24 hours in a day, U.S. adults spend about 11 hours a day with our devices—that's more time than was spent two years ago.
At the same time, media devices are increasingly digitally connected. In fact, 87% of American households now own at least one smartphone. And when it comes to digital devices, it’s impossible to ignore the generation driving many of the trends around these devices—Millennials.
In this episode of The Database, a podcast from our partners at Nielsen, is diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices. Our guests on this episode include Peter Katsingris, our SVP of Audience Insights, and Ronjan Sikdar, VP, Product Leadership, as well as three members of our Millennials on Millennials program, led by Janel Koval: Alex Berg, Casey Brown and Rob Leon.
The Database: Episode 5, Media Minutes, Digital Devices, and the Generation Driving Today’s Trends
Media | 01-22-2018